Boston and L.A. Announced as Inaugural Cities for World’s First Virtual Tournament

94Fifty™ Sports Technologies Inc. has launched the first virtual skill competition using technology that turns real-world skill into a virtual score. Its technologies are the first to objectively measure and count basketball skill, and it provides instant scores updated on the web. Athletes in the greater Boston area will compete against those in greater L.A. to determine which city produces the best ball-handlers.

Attleboro, MA, August 25, 2009 – 94Fifty Sports Technologies has announced the first ever simultaneous virtual skill competition between athletes in two different cities. Using its patent pending technologies that capture more than 6,000 measurements per second, the Company will host skill test and diagnostic events in both regions throughout the 2009 basketball season.

94Fifty’s revolutionary technology, embedded inside the basketball, captures the motion of the ball and creates a precise diagnostic of the player’s muscle memory skills in just two minutes of drills. The specialized balls transmit signals about the rate of dribble, control time, spin rates, and many other factors, which are then processed through pattern recognition software to create an instant score and skill analysis for athletes.

“We are extremely excited about this event because it will demonstrate the true potential of our innovations to achieve our vision, which is to allow any athlete or team to compete with any other athlete or team anywhere on the planet, in real time” Said Michael Crowley, Company Founder and CEO. “With our technology, we can test hundreds of athletes, in multiple locations at the same time, with results posted instantly.”

The Company expects to test thousands of athletes from both regions between September 1, 2009 and March 31, 2010. To determine the winner, it will accumulate precise scores from all athletes who take the test and use the averages from the top 25 scores from each region. In addition to the Boston vs. L.A. competition, which will be updated weekly on the Company’s website, top individual scores, town scores, and top youth league scores will also be updated and available for athletes to follow.

About 94Fifty Sports Technologies
94Fifty Sports Technologies (www.94Fifty.com) develops sophisticated but cost-effective skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their parents and coaches have objective information about their development.

Contact:
Michael J. Crowley, 94Fifty Sports Technologies, Inc.
P. 508 463 3601, Available Monday – Friday 9:00 AM to 6:00 PM
Email: Info@94Fifty.com
www.94Fifty.com