Attleboro, MA (August 15, 2009). The Discovery Channel recently recognized 94Fifty Sports Technologies, located in Attleboro, MA, (www.94Fifty.com) as one of ten technologies transforming sports. Already utilized by a number of teams at the professional and collegiate level to assess player skill, 94Fifty designed its technologies to help players of all ages, their coaches, and parents to score and track the development of critical fundamental basketball skills.
The 94Fifty system, launched in 2009, can measure motion that the human eye can’t see. Using sophisticated sensors embedded inside the ball, the technology captures the quality and progression of a player’s muscle memory, hand-eye coordination, hand speed, and motor skill proficiency, all of which are critical building blocks for success in the game.
“Based on our work with some of the top professional teams and trainers in the world, we think 94Fifty has produced the only technology of its kind that can measure a player’s skill.” Said Michael Crowley, Company Founder and CEO, “In the past, it has only been possible to measure athletic ability. But we know that young athletes can’t control how tall they will be or how high they can jump. What they can control and improve very quickly with the right information and coaching, is their skill. We provide precise, measurable, diagnostics combined with personalized coaching that has never been done before.”
The technology was launched in 2009 after several years of development, and the Company has tested its first product, the Handle IT ball-handling assessment, on thousands of players across the country from the 6th grade all the way up to the professional level. “Basketball, and in many cases soccer, are games designed to require a player to have very strong muscle memory skills. They are unique sports because athletes can’t look at the ball when the player is moving, which requires athletes to learn to train their muscles to do things automatically. This technology can measure that development in a way that gives coaches, players, and parents an objective method to score, compare and track their improvement on the most important skills such as ball-handling and shooting.” Said Crowley
Other technologies listed in the Discovery Top Ten list included a computer that can be swallowed in the form of a pill to monitor heat exhaustion and artificial muscles made from carbon nanotubes. 94Fifty’s technology is designed to allow players to train in completely new ways and to compete with anyone on the planet in real time. “It’s designed to be very simple to use, and many times people don’t even see the technology unless they are told that it is inside the ball.” added Crowley.
About 94Fifty Sports Technologies (www.94Fifty.com)
94Fifty Sports Technologies develops sophisticated but cost-effective skill analysis technologies for the mass market. It is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their parents and coaches have objective information about their development.
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