Dublin, OH (May 7, 2012) – Basketball programs and players throughout Germany are about to go high tech with the announcement of LanCon basketball as the first and presently only authorized re-seller of 94Fifty’s advanced skill measurement technology in Germany.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“We are excited to add LanCon as our first authorized re-seller for this market.  They have an extremely impressive knowledge of the game and bring over 100 years of collective basketball experience to clubs that are looking to increase their competitive advantage.” said Michael Crowley, 94Fifty Founder and CEO.   “Their business experience and basketball background matches our expectations for operating at a high level in a high-growth basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”

“The 94Fifty system is truly a breakthrough for the way basketball skills can be evaluated, measured, diagnosed and improved.  Its precision is exceptional and provides coaches and players access to information we have only had limited or no access to in the past.”  Said Gijs Langevoort, LanCon CEO. “We think that 94Fifty’s scientific approach to measuring and developing skill is ideally suited for the European game and we are excited about bringing this capability to clubs and players in Germany. The 94Fifty technology will add tremendous value to anyone who is serious about developing skills at any level.”

Langevoort and his group, based in Landstede Sportcenter in Zwolle, Netherlands, bring an impressive basketball background to the relationship.  Langevoort was a professional league team player, while Co-owner, Sjoerd, also played professionally and is a regular clinician and teacher to young players. To bring the technology to Germany, LanCon has teamed up with former German Olympian and renowned player and coach Peter Kruesmann.    Sales efforts have already begun and top clubs and teams will begin to receive their systems in the coming weeks.   With the competitive level for basketball growing globally, 94Fifty brings a new competitive advantage to increase the number of versatile players necessary to compete at the international level.

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (www.infomotionsports.com). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at www.94Fifty.com.

Contact: Kelly Houle, Marketing Director
PR@94Fifty.com

Coach Tom Krehbiel understands a thing or two about player psychology and motivation.  For the past 10 years as the varsity boys basketball coach at Boys Town High School in Omaha, Nebraska, he has seen his share of great athletes that had raw potential but failed to put it all together on the court.

Boys Town is a unique opportunity for its full-time students.  Many of Krehbiel’s players are sent to Boys Town as a last resort, arriving from torn or dysfunctional family backgrounds or run-ins with the law.   Until they arrive on campus, structure is more often than not a foreign concept, and communicating the importance of new practice habits is a particular coaching challenge.  Before they reach Krehbiel, most of his players have never had any formal coaching. The nature of the mission for Boys Town means that he has no feeder system to develop young talent, so he has to develop team chemistry, discipline and skill quickly.  In most years, these hurdles would result in competitive teams that weren’t quite polished enough to take home the title.

“I was ready to buy a NOAH system, and then I learned about 94Fifty”
At the end of the 2010-2011 season, Coach Krehbiel recognized that he had to try something new.  He had just finished a solid 20-6 campaign but lost in the state tournament because his teams couldn’t shoot the ball.  Opposing teams would pack in their zone defenses, limiting the athletic advantages his teams would bring by slowing the game down and making every possession a struggle.
While the Cowboys averaged a respectable 60 points per game in 2010-2011, they shot only 29.4% from three point range.   Krehbiel’s two returning senior starters shot 19% and 32% respectively as juniors.   He knew his team was at risk of another season facing packed in zones and a disappointing early exit from the tournament.   That’s when he decided to make 94Fifty a key tool for his off-season skill development strategy.

“The 94Fifty motion sensor basketballs and software are amazingly accurate in measuring shooting and ball-handling skills.  It gave me the ability to assess all the skills of my players – ball-handling and shooting – in a very objective and precise way.  I looked at the NOAH system, but I just thought that we needed something that could measure and monitor all skills like shot speed, shot arc, and ball-handling.  My players like how 94Fifty creates game like, high-intensity skill tests that force them to hone their skills in order to score well.  It provides immediate feedback, precise diagnostics, and personalized recommended drills based on the weaknesses that it sees. “

“More than anything, 94Fifty changed our workout culture.”
Beginning in June of 2011, he selected four key players for the upcoming year to work on their skills – two new sophomores with promise and his two returning starters.  He knew that this group brought experience and talent, but had some serious deficiencies that needed attention.  Like many young players today, they liked to play pick up games, or goof around in open gym, but he needed a way to change how they approached their personal practice time.   Once 94Fifty arrived, he quickly tested his players shooting mechanics and ball-handling skills and used the information to get their attention.

“My players were motivated by being able to compare their own skills to college level skills.  It drove them to practice harder and the right way.  It’s not some gimmick – it forced them to practice their skills in real-time, game like, competitive environments.  The instant scoring was a key feature that drove intensity. “

For their shooting issues, 94Fifty was able to identify the shot arc and shot speed deficiencies for all 4 players, and then recommend drills to help correct the issues.

“The shooting improvement was profound.  My players quickly learned to appreciate not only the importance of practicing the right mechanics, but also to shoot quickly while maintaining those mechanics.   The system is so accurate in analyzing weaknesses and so objective that kids listen to the feedback I give them.  The workouts that the system suggested were outstanding; personalizing the drills for each player’s needs.   My players locked onto those drills and improved dramatically in just a matter of a couple of months.”
Krehbiel would use 94Fifty every two weeks to re-test the skill-development progress of his players.  For each test, he would put his players through a series of short, game speed shooting and ball-handling drills measured by the motion sensors in the balls so that his players could see their own improvements and make any necessary adjustments.   “It’s was important for my players to see their improvements and progress in shorter time intervals and it kept them motivated to continue to work on the little details that make a huge difference.”

94Fifty Delivers Championship Results
The results of Krehbiel’s decision to choose 94Fifty were profound.  The Cowboys captured the Nebraska C-1 state title while going 27-1.  They led the state in scoring at over 75 points per game, up from 60 per game the previous year.  Each of the four players using 94Fifty shot greater than 40% from three point range, shooting over 350 threes for the season.   His two returning seniors, who had shot 19% and 32% from the previous year, shot 40% and 45% respectively from the three this year.    Both are now heading off to play college basketball.

“Once we demonstrated to ourselves and to our opponents that we had multiple three point threats, teams couldn’t pack in their zones anymore.   My players actually got excited to see a zone because they had the confidence in their shooting mechanics to knock it down.”  Krehbiel also credits his player’s understanding of shot speed for knocking down a key shot during the state title game, where one of his 94Fifty seniors drained a big three from the corner in the final minutes with a defender closing fast.  “A year before, he never gets that shot off because he couldn’t shoot quickly enough,” added Krehbiel, who was named Coach of the Year.  The Cowboys won the state title Game 58-55.

While there are many factors that impact a championship teams’ success, Krehbiel is quick to point out where 94Fifty had the greatest impact.  “More than anything, it helped me to communicate ways to improve with these players that produced results.  It changed the workout culture of my entire team.”

For a school with the unique challenges and mission of Boys Town, the skills and discipline retained by their players about the benefits of focus, dedication, and persistence will last a lifetime.

Dublin, OH (December 22, 2011) 94Fifty Basketball Technologies (www.94Fifty.com) , the world leader in producing the most advanced basketball skill measurement systems, announced an endorsement deal today with Michael Conley of the Memphis Grizzlies.   Conley will become the face of 94Fifty to support its global growth strategies.

The 94Fifty^® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sport Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“I get approached to do a number of things as a professional player, but 94Fifty was so unique and revolutionary that it was just a perfect fit for me.” Said Conley.  “I have never seen anything like 94Fifty, and it I think it has the potential to transform how basketball skills are developed across the globe.  I know that it has already provided insights to my game that has helped me make critical adjustments. I am very excited to be associated with such an innovative company and to be on the forefront of the next generation of skill development.”

Conley, a former McDonalds All-American in High School, led Ohio State to the national title game as a Freshman in 2008 and was the fourth overall pick in the 2008 NBA draft.  His ball-handling skills have become widely known when he was filmed during a summer workout.   That single video produced nearly 2.5 million YouTube views.

“Our entire business and value to the market is to help players build skills faster and more effectively than ever before, and Michael Conley epitomizes our values for helping players to reach their playing potential.” Added Mike Crowley, 94Fifty CEO.  “Despite being one of the fastest players in the NBA, Michael Conley understands that his skills are a critical piece to achieving his goals for team and personal success.   We are extremely excited to have him represent our brand.”

The relationship will entail a combination of traditional endorsement projects as well as producing innovative online content for 94Fifty’s growing global subscriber community.   The first three introduction videos to hit social media outlets will be released this week, and can be previewed by clicking on the following links:   Michael Conley Challenges the World,  Michael Conley – I Am Not a BallHandler,  Michael Conley – Can You Handle It?

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at www.infomotionsports.com and at www.94Fifty.com.

Chicago, IL (December 15, 2011) – Two time state champion Fenwick High School girls basketball program has gone high tech, recently implementing a new advanced technology that utilizes a suite of motion sensors inside the basketball designed to measure and track muscle memory development for rapid skill development.

The 94Fifty^® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sports Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“I have been coaching this game for a long time, and the 94Fifty system is one of the most exciting innovations to the game I have seen as a coach. Our goal is to maximize the skills of every one of our kids during their tenure with the Friars program.” Said head girls basketball coach Dave Power, who has over 820 career wins and three Illinois state AA titles. “We have had great success in the past, but we need every advantage to remain competitive at the highest levels.  We are committed to providing our players the most advanced tools available to make sure they reach their potential. Kids today learn differently and are exposed to technology every day, and 94Fifty gives us a way to communicate to them so that they understand exactly how and why we want them to improve on critical skills like ballhandling and shooting.”

“We are excited to have the Fenwick girls program as one of our premier customers.  Dave Power has done an amazing job at building and sustaining his program, and we know our products will add immediate value. 94Fifty has proven that skill development accelerates when it is visible and measurable, and our products give coaches unparalleled tools to motivate player behavior and build depth at every position to help them win year after year. ” Said Michael Crowley, 94Fifty Founder and CEO.

The Friar coaching staff will be introducing 94Fifty to its youth basketball players beginning this Winter and will be a resource for other coaches in the Chicagoland area.  

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Kelly Houle,  PR@94Fifty.com

Dublin, OH (December 10, 2011) 94Fifty Basketball Technologies announced that the Southern Kings Boys AAU program will become one of only two Premier AAU customers in the U.S. for 2012. The Southern Kings program, based in Augusta, Georgia, has long been recognized as one of the top AAU programs in the country and is known for producing high-major talent year after year.

The 94Fifty® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed. The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure. Exclusively featured on programs like ESPN Sport Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“Southern Kings basketball attracts great athletes to their program, but what impressed us as we evaluated various AAU programs was that their players were highly skilled. After learning more about their commitment to developing highly skilled players, it was obvious that we could be a part of their continued success.” said Michael Crowley, 94Fifty Founder and CEO. “Their dedication to developing their players to the best of their potential is exactly the type of program and customer that we value and that we want to associate with the 94Fifty brand.”

The Southern Kings program has produced 21 Division 1 players and 26 Full-Scholarship players in the past 3 years, and has been ranked in the top 10 AAU programs nationally in that time.

“We immediately recognized 94Fifty as something that could transform the game, and we wanted to be on the cutting edge for developing skilled players. “ Said Dameon Key, Director of the Lineage of Champions/Southern Kings program. “While we actively seek to attract players who are both athletic and skilled, we know that players today respond to technology and objective information, and 94Fifty will give our players the best opportunities to continue playing at the highest levels. It will help us to instill the importance of committing to and refining their ball-handling and shooting skills throughout their playing careers.”

About 94Fifty® Sports Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Dublin, OH (November 15, 2011) For the past 20 years, AAU basketball has been known for providing talented young players visibility to college programs, but the world of AAU basketball has entered a new era.  94Fifty Basketball Technologies announced that the Florida Essence Girls Basketball program will become one of only two Premier AAU customers due to the program’s reputation for focusing on skill development.

The 94Fifty^® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sport Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“Essence Girls Basketball has an outstanding reputation for fielding some of the best girls AAU teams in the country every year, and their commitment to developing highly skilled players is a big part of their success.” said Michael Crowley, 94Fifty Founder and CEO. “Their dedication to developing their players to the best of their potential is exactly the type of program and customer that we value and that we want to associate with the 94Fifty brand.”

The Essence Girls Basketball program, based in Tallahassee Florida, has produced  68 Division 1 players, 84 Full-Scholarship players, and 16 All-Americans in the past 15 years, and in 2007 was ranked as the top AAU program in the country.

“94Fifty is exactly the type of product we have been seeking for our players.  It will allow us to measure, monitor, and improve skills in a way our current and future players demand. Young players today respond to technology and objective information, and the 94Fifty system gives us instant feedback to immediately address the most important areas to focus their workouts” Said Kimberly Davis-Powell,  Director of Essence Girls Basketball and Head Coach of its U17 team.  “Our goal every year is to attract the best talent for our program and then to develop that talent to be prepared for the next level. 94Fifty will give our players and huge competitive advantage.”

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Kelly Houle,  PR@94Fifty.com

Dublin, OH (November 8, 2011) – The Wisconsin Men’s basketball program has gone high tech with the decision to implement a new advanced technology that utilizes a suite of motion sensors inside the basketball designed to measure and track muscle memory development.

94Fifty’s Total Skill Measurement system, launched to the market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“The 94Fifty system is one of the most exciting innovations to the game in many years. It will allow us to maximize the skills of every one of our kids during their tenure with the Badger program.” Said Bo Ryan, The University of Wisconsin Head Men’s Basketball Coach. “We are always seeking to find better ways to improve the development of our players.  94Fifty’s innovative technology will play an integral role in our player development program.”

“We are excited to have the University of Wisconsin as one of our premier customers and we know our products will add immediate value. We have proven that skill development accelerates when it is visible and measurable, and our systems give coaches unparalleled tools to motivate player behavior and build depth at every position to help them win year after year. ” said Michael Crowley, 94Fifty Founder and CEO.

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact PR@94Fifty.com

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Mount Lebanon, PA (October 25, 2011) – The three-time defending AAAA state champion Mount Lebanon girls basketball program has gone high tech, recently implementing a new advanced technology that utilizes a suite of motion sensors inside the basketball designed to measure and track muscle memory development.

The 94Fifty^® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sports Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“The 94Fifty system is one of the most exciting innovations to the game in many, many years. It will help us to maximize the skills of every one of our kids during their tenure with the Blue Devils program.” Said  head girls basketball coach Dori Oldaker, winner of 5 Pennsylvania state basketball titles in her coaching career. “We have had great success in the past few years, but we need every advantage to remain at the top.  We are committed to providing our players the most advanced tools available to make sure they reach their potential. Until now, there has been no efficient way for us to track how effective we are at producing the highest quality basketball players. 94Fifty’s technology will add tremendous value to how we continue to build depth and versatility at every position to achieve our goals.”

“We are excited to have the Mount Lebanon girls program as one of our premier customers and we know our products will add immediate value. We have proven that skill development accelerates when it is visible and measurable, and our products give coaches unparalleled tools to motivate player behavior and build depth at every position to help them win year after year. ” said Michael Crowley, 94Fifty Founder and CEO.

The Mt. Lebanon coaching staff will be introducing 94Fifty to its youth basketball players at the Mt. Lebanon Basketball Association Clinic on October 24th and November 1st. 

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Kelly Houle,  PR@94Fifty.com

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Kansas City, MO (Oct 18, 2011) – Basketball programs and players throughout Kansas City are taking their competitive edge to a new level. The Greater Kansas City Basketball Coaches Association (GKCBCA) has announced a new sponsorship agreement with 94Fifty Basketball Technologies (www.94Fifty.com), which brings the most advanced skill measurement and analysis products available to rapidly build muscle memory skills critical for success.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to use motions sensors inside the ball to measure and diagnose how well a player’s skills have developed. The system then utilizes those measurements to diagnose strengths and weaknesses and prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and monitor.

“We are excited to have 94Fifty as one of our growing list of GKCBCA Corporate sponsors.” said Larry House, President of the GKCBCA. “94Fifty is revolutionary in its approach to connecting players to the game in a personal way, and their products should add tremendous value to our coaching members to more rapidly build skill throughout their entire program, from varsity to the youth level. A number of our members are already starting to use the product to maximize the skills of the players in their program”

“The leadership of the GKCBCA has done an outstanding job of building an exemplary organization for its member coaches,” added Mike Crowley, CEO and Founder of 94Fifty Sports Technologies. “Our working relationship to date has been outstanding to bring our Total Skill Measurement products to the coaches in this regional market, and we are excited to use our products to host or sponsor unique events and competitions for players in the Kansas City area later this year.”

94Fifty products are available at special pricing to GKCBCA members. In addition, both organizations are planning to host various events and competitions to name the most skilled male and female ball-handlers and shooters in the area during the 2011-2012 basketball season.

About 94Fifty® Sports Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.
Contact: Kelly Houle: PR@94Fifty.com

Dublin, OH (October 15, 2011) – Basketball programs and players throughout Indonesia are about to go high tech with the announcement of a distribution agreement for the exclusive rights to distribute 94Fifty’s advanced skill measurement technology in Indonesia.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“We are excited to have the 94Fifty Indonesia Group as one of our growing list of international distributors.  They have proven to have an extremely impressive knowledge of the game and bring an outstanding basketball background and pedigree to players and clubs throughout Indonesia.” said Michael Crowley, 94Fifty Founder and Executive Chairman.   “Their business experience and basketball background matches our expectations for operating at a high level in a high-growth basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”

“The 94Fifty system is revolutionary in its approach to connecting players to the game in a personal way.”   Said Stephen Metcalfe, Commissioner of the Association for Collegiate Sports in Indonesia (ACSI).    “Basketball’s popularity in Indonesia is growing quickly, but there has been no efficient way to track how effective we are at producing the highest quality basketball players. 94Fifty’s technology will add tremendous value to how we develop skills at all levels and continue to grow the sport to achieve our national goals.”

Metcalfe and his team will be launching 94Fifty through a partnership with FIBA and Prebasi, the Indonesian Basketball League during a national 3 on 3 tournament beginning in November, 2011.  The five week tournament will be held in Jogjakarta, Semerang, Surabaya, Bandung, and Jakarta.   All players registering for the event will be given and skill analysis using 94Fifty’s technology to determine their skill level and to be placed on teams with similar skills.

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Kelly Houle:  PR@94Fifty.com