Attleboro, MA (December 5, 2009). 94Fifty Sports Technologies announced today the opening of its first basketball training center at Mass Premier Courts in Foxborough, MA., making it the only skill training center in the world that can measure, track, and compare basketball skill. Using its revolutionary technology embedded inside the basketball, 94Fifty measures the motion of the ball, allowing the Company to create a precise diagnostic of the player’s muscle memory skills critical to success on the court.

“Our training program is the first of its kind in the world, and we have shown great success with our initial test groups.” said Michael Crowley, 94Fifty Founder and CEO. “With our technology, we can quickly diagnose specific strengths and weaknesses in a player’s muscle memory and prescribe specific workouts to maximize how a player improves. We are the only Company in the world that can guarantee to coaches, parents, and players that if they follow our programs, we guarantee that they will see their improvement because we can now measure it each time they come to our gym.”

“We believe very strongly that basketball requires skills to be broken down into their parts in order to make a complete basketball player. The addition of 94Fifty Sports technologies to Mass Premier Courts allows us to bring an offering to the market that has never been available. It is a great asset for players in the region and it allows us to continue to be the premier center for basketball and sports training in New England.” Added Mike Vaughan, General Manager of Mass Premier Courts

The Company and Mass Premier Courts brings a staff of accomplished, college level players and high-school coaches for its training programs, which include 5-session packages that focus on ballhandling and shooting mechanics. Players will be measured with 94Fifty’s technology at each session, and for those players that demonstrate a high-level of proficiency, advanced training programs are available.

About 94Fifty Sports Technologies (www.94Fifty.com)
94Fifty Sports Technologies develops sophisticated but cost-effective skill analysis technologies for the mass market. It is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their parents and coaches have objective information about their player’s development.

Contact:
Michael J. Crowley, 94Fifty Sports Technologies, Inc.
P. 508 463 3601, Available Monday – Friday 9:00 AM to 6:00 PM
Email: Info@94Fifty.com
www.94Fifty.com

Attleboro, MA, August 25, 2009 – 94Fifty Sports Technologies has announced the first ever simultaneous virtual skill competition between athletes in two different cities. Using its patent pending technologies that capture more than 6,000 measurements per second, the Company will host skill test and diagnostic events in both regions throughout the 2009 basketball season.

94Fifty’s revolutionary technology, embedded inside the basketball, captures the motion of the ball and creates a precise diagnostic of the player’s muscle memory skills in just two minutes of drills. The specialized balls transmit signals about the rate of dribble, control time, spin rates, and many other factors, which are then processed through pattern recognition software to create an instant score and skill analysis for athletes.

“We are extremely excited about this event because it will demonstrate the true potential of our innovations to achieve our vision, which is to allow any athlete or team to compete with any other athlete or team anywhere on the planet, in real time” Said Michael Crowley, Company Founder and CEO. “With our technology, we can test hundreds of athletes, in multiple locations at the same time, with results posted instantly.”

The Company expects to test thousands of athletes from both regions between September 1, 2009 and March 31, 2010. To determine the winner, it will accumulate precise scores from all athletes who take the test and use the averages from the top 25 scores from each region. In addition to the Boston vs. L.A. competition, which will be updated weekly on the Company’s website, top individual scores, town scores, and top youth league scores will also be updated and available for athletes to follow.

About 94Fifty Sports Technologies
94Fifty Sports Technologies (www.94Fifty.com) develops sophisticated but cost-effective skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their parents and coaches have objective information about their development.

Contact:
Michael J. Crowley, 94Fifty Sports Technologies, Inc.
P. 508 463 3601, Available Monday – Friday 9:00 AM to 6:00 PM
Email: Info@94Fifty.com
www.94Fifty.com

The 94Fifty system, launched in 2009, can measure motion that the human eye can’t see. Using sophisticated sensors embedded inside the ball, the technology captures the quality and progression of a player’s muscle memory, hand-eye coordination, hand speed, and motor skill proficiency, all of which are critical building blocks for success in the game.

“Based on our work with some of the top professional teams and trainers in the world, we think 94Fifty has produced the only technology of its kind that can measure a player’s skill.” Said Michael Crowley, Company Founder and CEO, “In the past, it has only been possible to measure athletic ability. But we know that young athletes can’t control how tall they will be or how high they can jump. What they can control and improve very quickly with the right information and coaching, is their skill. We provide precise, measurable, diagnostics combined with personalized coaching that has never been done before. ”

The technology was launched in 2009 after several years of development, and the Company has tested its first product, the Handle IT ball-handling assessment, on thousands of players across the country from the 6th grade all the way up to the professional level. “Basketball, and in many cases soccer, are games designed to require a player to have very strong muscle memory skills. They are unique sports because athletes can’t look at the ball when the player is moving, which requires athletes to learn to train their muscles to do things automatically. This technology can measure that development in a way that gives coaches, players, and parents an objective method to score, compare and track their improvement on the most important skills such as ball-handling and shooting.” Said Crowley

Other technologies listed in the Discovery Top Ten list included a computer that can be swallowed in the form of a pill to monitor heat exhaustion and artificial muscles made from carbon nanotubes. 94Fifty’s technology is designed to allow players to train in completely new ways and to compete with anyone on the planet in real time. “It’s designed to be very simple to use, and many times people don’t even see the technology unless they are told that it is inside the ball.” added Crowley.

About 94Fifty Sports Technologies (www.94Fifty.com)
94Fifty Sports Technologies develops sophisticated but cost-effective skill analysis technologies for the mass market. It is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their parents and coaches have objective information about their development.

Contact:
Michael J. Crowley, 94Fifty Sports Technologies, Inc.
P. 508 463 3601, Available Monday – Friday 9:00 AM to 6:00 PM
Email: Info@94Fifty.com
www.94Fifty.com

Attleboro, MA (July 31, 2009) 94Fifty now estimates that it has analyzed over 1 million dribbles from athletes across the U.S., representing over a hundred million pieces of information. Its first product, called the 94Fifty Handle It test, measures the muscle memory, hand speed, and coordination of basketball players of all ages. It can instantly capture, analyze and score an athlete’s ballhandling skills, providing athletes and coaches a rich diagnostic of this critical foundation for the game.

“We are extremely pleased with both the durability and accuracy demonstrated by our technologies to date,” said Kevin King, primary inventor of much of the Company’s technology. “The technology is designed to look simple and to be relatively unnoticed by the athlete, but in reality it is very sophisticated. We have now shown that it is exceptionally durable and precise.”

The Company utilizes an array of sensors embedded inside of basketballs, which communicate wirelessly to receivers outside of the ball. Proprietary pattern recognition software counts the results and sends the results to athletes within 30 seconds of completing a set of pre-defined dribbling drills. The Company believes it is the only technology of its kind in the world that can produce this level of precise athletic diagnostic. “Because we have now tested so many athletes, we are confident that our data and scoring algorithms are very accurate, and thus very useful for the athlete.” Said King.

The Company offers its tests as part of league and team diagnostic testing packages. In addition, the Technology will enable the Company to promote and manage virtual skill competitions for players of all ages from across the country.

About 94Fifty Sports Technologies (www.94Fifty.com)
94Fifty Sports Technologies develops sophisticated but cost-effective skill analysis technologies for the mass market. It is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their parents and coaches have objective information about their development.

Contact:
Michael J. Crowley, 94Fifty Sports Technologies, Inc.
P. 508 463 3601, Available Monday – Friday 9:00 AM to 6:00 PM
Email: Info@94Fifty.com
www.94Fifty.com

Attleboro, MA (June 25, 2009). 94Fifty Sports Technologies announced today that it tested the ball-handling skills of 20 of the 60 picks in the 2009 NBA draft. The Company was invited by multiple teams to demonstrate its skill diagnostic services and reports as part of the evaluation process prior to the draft. The Company showed how efficiently it could capture, analyze, and compare the skills of some of the world’s top players.

“We are extremely proud to have been a part of this process and to provide a new set of information to NBA teams,” said Michael Crowley, 94Fifty Founder and CEO. “While teams use many factors to determine which players are the right fit for their franchise, we were able to demonstrate a new capability for teams, and potentially the league, to gather rich new forms of objective data prior to making an investment in a player.”

The Company was invited by the Houston Rockets to test over 40 players during two separate workouts in Houston, and by the New Jersey Nets during a workout in June. In total, over 70 different draft-eligible players were tested.

“The results are consistent with what we see every day,” added Crowley. “The best players at the highest level can handle the ball, even tall players typically considered post players. Our results continue to demonstrate that ball-handling is a critical skill for young players to develop regardless of their height or position”
The Company plans to launch a series of test products with its technologies, including precision analysis for shooting, athleticism, and core strength. Its mission is to become the world leader in providing precision diagnostic and complete skills profile information about the player. Ultimately, 94Fifty will bring each of its products to the mass market so that athletes of all ages, anywhere on the planet, can compare their skills to the top athletes in the world.

About 94Fifty Sports Technologies
94Fifty Sports Technologies (www.94Fifty.com) develops sophisticated but cost-effective skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their parents and coaches have objective information about their development.

Contact:
Michael J. Crowley, 94Fifty Sports Technologies, Inc.
P. 508 463 3601, Available Monday – Friday 9:00 AM to 6:00 PM
Email: Info@94Fifty.com
www.94Fifty.com