Dublin, OH (December 22, 2011) 94Fifty Basketball Technologies (www.94Fifty.com) , the world leader in producing the most advanced basketball skill measurement systems, announced an endorsement deal today with Michael Conley of the Memphis Grizzlies.   Conley will become the face of 94Fifty to support its global growth strategies.

The 94Fifty^® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sport Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“I get approached to do a number of things as a professional player, but 94Fifty was so unique and revolutionary that it was just a perfect fit for me.” Said Conley.  “I have never seen anything like 94Fifty, and it I think it has the potential to transform how basketball skills are developed across the globe.  I know that it has already provided insights to my game that has helped me make critical adjustments. I am very excited to be associated with such an innovative company and to be on the forefront of the next generation of skill development.”

Conley, a former McDonalds All-American in High School, led Ohio State to the national title game as a Freshman in 2008 and was the fourth overall pick in the 2008 NBA draft.  His ball-handling skills have become widely known when he was filmed during a summer workout.   That single video produced nearly 2.5 million YouTube views.

“Our entire business and value to the market is to help players build skills faster and more effectively than ever before, and Michael Conley epitomizes our values for helping players to reach their playing potential.” Added Mike Crowley, 94Fifty CEO.  “Despite being one of the fastest players in the NBA, Michael Conley understands that his skills are a critical piece to achieving his goals for team and personal success.   We are extremely excited to have him represent our brand.”

The relationship will entail a combination of traditional endorsement projects as well as producing innovative online content for 94Fifty’s growing global subscriber community.   The first three introduction videos to hit social media outlets will be released this week, and can be previewed by clicking on the following links:   Michael Conley Challenges the World,  Michael Conley – I Am Not a BallHandler,  Michael Conley – Can You Handle It?

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at www.infomotionsports.com and at www.94Fifty.com.

Chicago, IL (December 15, 2011) – Two time state champion Fenwick High School girls basketball program has gone high tech, recently implementing a new advanced technology that utilizes a suite of motion sensors inside the basketball designed to measure and track muscle memory development for rapid skill development.

The 94Fifty^® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sports Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“I have been coaching this game for a long time, and the 94Fifty system is one of the most exciting innovations to the game I have seen as a coach. Our goal is to maximize the skills of every one of our kids during their tenure with the Friars program.” Said head girls basketball coach Dave Power, who has over 820 career wins and three Illinois state AA titles. “We have had great success in the past, but we need every advantage to remain competitive at the highest levels.  We are committed to providing our players the most advanced tools available to make sure they reach their potential. Kids today learn differently and are exposed to technology every day, and 94Fifty gives us a way to communicate to them so that they understand exactly how and why we want them to improve on critical skills like ballhandling and shooting.”

“We are excited to have the Fenwick girls program as one of our premier customers.  Dave Power has done an amazing job at building and sustaining his program, and we know our products will add immediate value. 94Fifty has proven that skill development accelerates when it is visible and measurable, and our products give coaches unparalleled tools to motivate player behavior and build depth at every position to help them win year after year. ” Said Michael Crowley, 94Fifty Founder and CEO.

The Friar coaching staff will be introducing 94Fifty to its youth basketball players beginning this Winter and will be a resource for other coaches in the Chicagoland area.  

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Kelly Houle,  PR@94Fifty.com

Dublin, OH (December 10, 2011) 94Fifty Basketball Technologies announced that the Southern Kings Boys AAU program will become one of only two Premier AAU customers in the U.S. for 2012. The Southern Kings program, based in Augusta, Georgia, has long been recognized as one of the top AAU programs in the country and is known for producing high-major talent year after year.

The 94Fifty® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed. The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure. Exclusively featured on programs like ESPN Sport Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“Southern Kings basketball attracts great athletes to their program, but what impressed us as we evaluated various AAU programs was that their players were highly skilled. After learning more about their commitment to developing highly skilled players, it was obvious that we could be a part of their continued success.” said Michael Crowley, 94Fifty Founder and CEO. “Their dedication to developing their players to the best of their potential is exactly the type of program and customer that we value and that we want to associate with the 94Fifty brand.”

The Southern Kings program has produced 21 Division 1 players and 26 Full-Scholarship players in the past 3 years, and has been ranked in the top 10 AAU programs nationally in that time.

“We immediately recognized 94Fifty as something that could transform the game, and we wanted to be on the cutting edge for developing skilled players. “ Said Dameon Key, Director of the Lineage of Champions/Southern Kings program. “While we actively seek to attract players who are both athletic and skilled, we know that players today respond to technology and objective information, and 94Fifty will give our players the best opportunities to continue playing at the highest levels. It will help us to instill the importance of committing to and refining their ball-handling and shooting skills throughout their playing careers.”

About 94Fifty® Sports Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Dublin, OH (November 15, 2011) For the past 20 years, AAU basketball has been known for providing talented young players visibility to college programs, but the world of AAU basketball has entered a new era.  94Fifty Basketball Technologies announced that the Florida Essence Girls Basketball program will become one of only two Premier AAU customers due to the program’s reputation for focusing on skill development.

The 94Fifty^® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sport Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“Essence Girls Basketball has an outstanding reputation for fielding some of the best girls AAU teams in the country every year, and their commitment to developing highly skilled players is a big part of their success.” said Michael Crowley, 94Fifty Founder and CEO. “Their dedication to developing their players to the best of their potential is exactly the type of program and customer that we value and that we want to associate with the 94Fifty brand.”

The Essence Girls Basketball program, based in Tallahassee Florida, has produced  68 Division 1 players, 84 Full-Scholarship players, and 16 All-Americans in the past 15 years, and in 2007 was ranked as the top AAU program in the country.

“94Fifty is exactly the type of product we have been seeking for our players.  It will allow us to measure, monitor, and improve skills in a way our current and future players demand. Young players today respond to technology and objective information, and the 94Fifty system gives us instant feedback to immediately address the most important areas to focus their workouts” Said Kimberly Davis-Powell,  Director of Essence Girls Basketball and Head Coach of its U17 team.  “Our goal every year is to attract the best talent for our program and then to develop that talent to be prepared for the next level. 94Fifty will give our players and huge competitive advantage.”

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Kelly Houle,  PR@94Fifty.com

Dublin, OH (November 8, 2011) – The Wisconsin Men’s basketball program has gone high tech with the decision to implement a new advanced technology that utilizes a suite of motion sensors inside the basketball designed to measure and track muscle memory development.

94Fifty’s Total Skill Measurement system, launched to the market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“The 94Fifty system is one of the most exciting innovations to the game in many years. It will allow us to maximize the skills of every one of our kids during their tenure with the Badger program.” Said Bo Ryan, The University of Wisconsin Head Men’s Basketball Coach. “We are always seeking to find better ways to improve the development of our players.  94Fifty’s innovative technology will play an integral role in our player development program.”

“We are excited to have the University of Wisconsin as one of our premier customers and we know our products will add immediate value. We have proven that skill development accelerates when it is visible and measurable, and our systems give coaches unparalleled tools to motivate player behavior and build depth at every position to help them win year after year. ” said Michael Crowley, 94Fifty Founder and CEO.

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact PR@94Fifty.com

###

Mount Lebanon, PA (October 25, 2011) – The three-time defending AAAA state champion Mount Lebanon girls basketball program has gone high tech, recently implementing a new advanced technology that utilizes a suite of motion sensors inside the basketball designed to measure and track muscle memory development.

The 94Fifty^® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sports Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“The 94Fifty system is one of the most exciting innovations to the game in many, many years. It will help us to maximize the skills of every one of our kids during their tenure with the Blue Devils program.” Said  head girls basketball coach Dori Oldaker, winner of 5 Pennsylvania state basketball titles in her coaching career. “We have had great success in the past few years, but we need every advantage to remain at the top.  We are committed to providing our players the most advanced tools available to make sure they reach their potential. Until now, there has been no efficient way for us to track how effective we are at producing the highest quality basketball players. 94Fifty’s technology will add tremendous value to how we continue to build depth and versatility at every position to achieve our goals.”

“We are excited to have the Mount Lebanon girls program as one of our premier customers and we know our products will add immediate value. We have proven that skill development accelerates when it is visible and measurable, and our products give coaches unparalleled tools to motivate player behavior and build depth at every position to help them win year after year. ” said Michael Crowley, 94Fifty Founder and CEO.

The Mt. Lebanon coaching staff will be introducing 94Fifty to its youth basketball players at the Mt. Lebanon Basketball Association Clinic on October 24th and November 1st. 

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Kelly Houle,  PR@94Fifty.com

###

Kansas City, MO (Oct 18, 2011) – Basketball programs and players throughout Kansas City are taking their competitive edge to a new level. The Greater Kansas City Basketball Coaches Association (GKCBCA) has announced a new sponsorship agreement with 94Fifty Basketball Technologies (www.94Fifty.com), which brings the most advanced skill measurement and analysis products available to rapidly build muscle memory skills critical for success.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to use motions sensors inside the ball to measure and diagnose how well a player’s skills have developed. The system then utilizes those measurements to diagnose strengths and weaknesses and prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and monitor.

“We are excited to have 94Fifty as one of our growing list of GKCBCA Corporate sponsors.” said Larry House, President of the GKCBCA. “94Fifty is revolutionary in its approach to connecting players to the game in a personal way, and their products should add tremendous value to our coaching members to more rapidly build skill throughout their entire program, from varsity to the youth level. A number of our members are already starting to use the product to maximize the skills of the players in their program”

“The leadership of the GKCBCA has done an outstanding job of building an exemplary organization for its member coaches,” added Mike Crowley, CEO and Founder of 94Fifty Sports Technologies. “Our working relationship to date has been outstanding to bring our Total Skill Measurement products to the coaches in this regional market, and we are excited to use our products to host or sponsor unique events and competitions for players in the Kansas City area later this year.”

94Fifty products are available at special pricing to GKCBCA members. In addition, both organizations are planning to host various events and competitions to name the most skilled male and female ball-handlers and shooters in the area during the 2011-2012 basketball season.

About 94Fifty® Sports Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.
Contact: Kelly Houle: PR@94Fifty.com

Dublin, OH (October 15, 2011) – Basketball programs and players throughout Indonesia are about to go high tech with the announcement of a distribution agreement for the exclusive rights to distribute 94Fifty’s advanced skill measurement technology in Indonesia.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“We are excited to have the 94Fifty Indonesia Group as one of our growing list of international distributors.  They have proven to have an extremely impressive knowledge of the game and bring an outstanding basketball background and pedigree to players and clubs throughout Indonesia.” said Michael Crowley, 94Fifty Founder and Executive Chairman.   “Their business experience and basketball background matches our expectations for operating at a high level in a high-growth basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”

“The 94Fifty system is revolutionary in its approach to connecting players to the game in a personal way.”   Said Stephen Metcalfe, Commissioner of the Association for Collegiate Sports in Indonesia (ACSI).    “Basketball’s popularity in Indonesia is growing quickly, but there has been no efficient way to track how effective we are at producing the highest quality basketball players. 94Fifty’s technology will add tremendous value to how we develop skills at all levels and continue to grow the sport to achieve our national goals.”

Metcalfe and his team will be launching 94Fifty through a partnership with FIBA and Prebasi, the Indonesian Basketball League during a national 3 on 3 tournament beginning in November, 2011.  The five week tournament will be held in Jogjakarta, Semerang, Surabaya, Bandung, and Jakarta.   All players registering for the event will be given and skill analysis using 94Fifty’s technology to determine their skill level and to be placed on teams with similar skills.

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Kelly Houle:  PR@94Fifty.com

Dublin, OH (Sept 27, 2011) – Turkish basketball, already considered among the world’s elite, is about to go high tech with the announcement of a sub-distribution agreement between Selling the Selling, srl, the primary distributor of 94Fifty products in Europe, and GULER Legacy, which will be the exclusive sub-distributor of 94Fifty’s advanced skill measurement technology in Turkey.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed. The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“GULER Legacy is another great example of a premier partnership for growth in Europe,” said Davide Piccoli, President of Selling the Selling, srl. “They bring elite name-recognition, basketball knowledge, and market contacts for 94Fifty into a country that loves basketball. Their capabilities match our expectations for operating at a high level in a great basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”

“The 94Fifty system is one of the most exciting innovations to the game we have ever seen. It will allow us to bring the latest technologies and training to both our youth and elite programs.” Said Sinan GÜLER, President of GULER Legacy, and a current player on Anadolu Efes, one of Turkey’s elite club teams. “We understand that to sustain our standing as one of the top basketball countries in the world, we need to have the most skilled players developed at all levels. We are extremely excited about how 94Fifty can transform how we achieve our goals for Turkish basketball.”

“GULER Legacy represents another example of how 94Fifty products are being received across the globe, and we are excited to welcome GULER Legacy to our growing list of regional distributors. They bring an outstanding basketball background and pedigree to players and clubs throughout Turkey.” said Michael Crowley, 94Fifty Founder and Executive Chairman.

About 94Fifty® Basketball Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.
###

MVP Inc. to be exclusive distributor of 94Fifty^® Basketball skill technology in Israel

Dublin, OH (Sept 15, 2011) – Israeli basketball programs are about to go high tech with the announcement of a distribution agreement between 94Fifty and MVP Inc., which will be the exclusive Israeli distributor of 94Fifty’s advanced skill measurement technology.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“MVP is a great example of the of the sub-distribution partners we seek,” said Davide Piccoli, President of Selling the Selling, SRL, which distributes 94Fifty products in countries throughout Europe. “Their business experience and basketball background within their team matches our expectations for operating at a high level in a great basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”

“The 94Fifty system is one of the most exciting innovations to the game we have ever seen. It will allow us to bring the latest technologies and training to both our youth and elite programs.”   Said Daniel Gutt, President of MVP and Founder of Scouting4U, a comprehensive talent scouting service in Europe.   “We need every advantage to compete at the highest levels internationally, and there has been no efficient way to track how effective we are at producing the highest quality basketball players. 94Fifty’s technology will add tremendous value to how we develop the best athletes and how efficiently we build depth and versatility at every position, every year, to achieve our goals.”

“We are excited to have MVP as one of our growing list of regional distributors.  They have proven to have an extremely impressive knowledge of the game and bring an outstanding basketball background and pedigree to players and clubs throughout Israel.” said Michael Crowley, 94Fifty Founder and Executive Chairman.

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Andrew Lorenz, Product Marketing Director

alorenz@94Fifty.com